Our Mission


Our mission is to change the way combat athletes think and train. To do this we’ve put together a team of warriors and academics to provide the most effective programming, nutrition, and mental toughness training available. Our clients are individuals who want to take their fitness and results into their own hands and experience steady progress and growth. Our coaches understand what it takes to get there and are experts at teaching others to do the same.

Wes Kennedy

Owner and Head Coach

Wes Kennedy

Owner and Head Coach

Wes Kennedy is the Founder of Elite Training Programs. He developed his passion for fitness during his time as a Canadian Special Forces Operator, which required him to develop a high level of physical fitness and mental toughness.

He found there to be a disconnect in the military community between what was required to perform the job of a combat athlete over the long term and the physical training, nutrition, and mindset training that was available.

He has since dedicated himself to filling that gap. Like many changes that occur in the combat arms, they often begin at the tip of the spear. Understanding this, Wes has focused on training Special Operations candidates to arrive as prepared as possible for their military selection phase knowing that if he can upgrade the way this group trains, the changes will spread throughout the rest of the combat athlete community naturally.