Wes Kennedy is a special forces operator & sniper, author and the world’s #1 coach for military & LEO men. He is an authority on fitness & leadership for the warrior community. He has combined his passion for fitness & nutrition, coaching, and embodied masculine leadership to train men around the world to reach their peak potential.



A WARRIOR is driven by purpose. He steps outside his comfort zone in order to press his unique and clearly defined purpose into the world.

A WARRIOR takes action. He chooses his path and walks it, accepting reality as it comes. He understands that the best time to start was yesterday; the next best time, today.

A WARRIOR is humble. Vulnerability is his strength and he asks for help when needed. He understands that nothing great was ever accomplished alone.

A WARRIOR practices well-being. He invests in himself so that he may serve others in his highest capacity.

A WARRIOR is present. He is grounded in each moment confidently forging adventure, camaraderie, and his life's purpose. Life is as enriching today as it is tomorrow.

A WARRIOR is integrous. He honors his word and does what he says he is going to do. He is honest, sincere and trustworthy.

A WARRIOR is committed to a sound mind, body and spirit. He is dedicated to the training of the physical, the tempering of the mind and the fullness of the spirit in order to create his desired future.

A WARRIOR teaches. He shares his experience with others, without condescension or frustration. He passes on what was passed on to him so that others may grow.

A WARRIOR embraces change. He accepts the impermanence of all things. He sees the bigger picture and is proactive rather than reactive.

A WARRIOR respects the past. He does not dwell in regret for what has passed. He listens and learns from past sacrifices of those that came before him.

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